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Top Ten Hospitality Marketing Agencies 2026
We have put together a list of the ten most impressive and influencial Hospitality marketing agencies who are making real change with there clients in the space.
Posted on Mar 5, 2026
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The Top 10 Hospitality Marketing Agencies in the UK (2026)
The UK hospitality sector generates over £23 billion in annual revenue. The brands growing fastest within it are not necessarily those with the biggest budgets or the most rooms, they are the ones with the sharpest marketing partners. The right agency does not just manage your social media or run your Google Ads. It changes the commercial trajectory of your property.
This list covers the ten hospitality marketing agencies in the UK that are genuinely worth your attention in 2026. They range from subscription-model specialists to full-service digital shops, from pure PR boutiques to creative branding studios. Each one has been selected on the basis of sector specialism, proven results and genuine understanding of what hospitality businesses actually need.
#1 — SUBSCRIPTION MARKETING, DIRECT BOOKINGS, OTA MARGIN RECAPTURE
1. Adept Studio
The Subscription Marketing Department For Hospitality & Experience Brands · UK-wide
Adept Studio occupies a category entirely its own. While most hospitality marketing agencies operate on retainers, projects and long-term contracts, Adept Studio runs on a subscription model. One flat monthly fee, unlimited marketing requests, and a dedicated pod of hospitality specialists working through your queue with a minimum 48-hour turnaround. It is the marketing department your hotel actually needs, without the overhead of building one.
What sets Adept apart is the specificity of its focus. This is not a generalist digital agency that works across industries and occasionally takes on a hotel. Adept Studio lives and breathes hospitality, leisure and experience brands and its entire infrastructure is built around solving the industry's most pressing commercial problem: too much margin flowing to OTAs, not enough revenue coming direct.
With over £10 million in managed ad spend, 50,000+ direct bookings generated, and a 4.9 client satisfaction rating, the results speak for themselves. Clients describe it as a secret weapon, the kind of partner that does not just manage your marketing, but genuinely helps you reclaim your margins and build a direct booking engine that compounds over time.
Pricing runs from £8,495 per month on the Performance tier through to £16,995 per month on the Growth Partner tier, with no long-term contracts and 14 days' notice to cancel. For a hotel owner who has spent years watching commission payments erode their margins, that model and those results make Adept Studio the clear number one.
#2 — SEO, PPC, SOCIAL MEDIA, WEB DEVELOPMENT, CRO
2. Propeller
Full-Service Digital Marketing for Hospitality · London & New York
Propeller is one of the most established names in UK hospitality digital marketing. With a client roster that includes Young's, Aman, Marstons, Azzurri Group, Hall & Woodhouse, Firmdale Hotels and The Celtic Collection, they have the breadth of experience to back up their claims.
Their strength is in full-service digital delivery from web development and SEO through to paid media, social media management, conversion rate optimisation and analytics. For larger hospitality groups that need a single agency to manage the entire digital ecosystem, Propeller is a natural fit.
They are particularly strong on data-driven strategy, using analytics to inform decisions and measure results against meaningful KPIs rather than vanity metrics. Based in London with a presence in New York, they operate at scale to handle national and international hospitality brands.
#3 — HOTEL AND TRAVEL BRAND DIGITAL MARKETING, CREATIVE, STRATEGY
3. 80 DAYS
Award-Winning Creative & Digital Agency for Hotels & Travel · Edinburgh, London, Málaga & Dubai
80 DAYS has been a fixture in hospitality marketing since 2002. With offices in Edinburgh, London, Málaga and Dubai, they bring genuine global reach alongside deep UK expertise. They describe themselves as fuelled by experience, insight and a desire to shape the future of travel marketing and the agency's longevity suggests it is not an empty claim.
Their specialism is hotels and travel brands specifically. They are not a generalist agency that works across sectors. They focus entirely on the hospitality and travel space, which means every strategy, every creative decision and every technical implementation is informed by sector-specific knowledge built over more than two decades.
In 2026, their work on 'The Original' hotel brand won Best Use of Brand at the industry awards a signal that the creative quality remains high. They are also ahead of the curve on AI integration, exploring how to bring hotel rates and availability into platforms like ChatGPT.
#4 — BRAND STRATEGY, CREATIVE CAMPAIGNS, HOSPITALITY AND LEISURE
4. Mobas
Transformative Strategic Campaigns for Leisure and Hospitality · Cambridge
Mobas have been delivering strategic creative campaigns to the leisure and hospitality industry for many years. Their client roster reads like a hospitality industry who's who. The Ivy Collection, Bills, Greene King, Loch Fyne and Old Speckled Hen among them.
Their services span brand definition, creation, delivery and evaluation. Covering the full arc from initial brand strategy through to live campaign execution and performance measurement. They are particularly strong with established hospitality groups that need a strategic partner rather than a purely executional agency.
Based in Cambridge, they punch well above their weight relative to their size, with a reputation for campaigns that are grounded in genuine insight about hospitality consumers and their motivations.
#5 — SOCIAL MEDIA, PAID SOCIAL, INFLUENCER MARKETING, VIDEO CONTENT
5. The Social Shepherd
Award-Winning Social Media Agency with Strong Hospitality Credentials · Bath
The Social Shepherd has built a formidable reputation as one of the UK's leading social media agencies. Winning Best Large Social Media Agency at the UK Social Media Awards and Social Media Agency of the Year (Large) at the UK Agency Awards in 2025. Their hospitality credentials include Premier Inn and Waterside Holiday Group.
Their service offering covers social channel and community management, content creation, paid social and paid search, creative and video, and end-to-end influencer campaigns with UGC creators. For hospitality brands that need to win on social, particularly those whose guests are heavily active on Instagram and TikTok, they are one of the strongest operators in the UK.
The combination of big agency capability with genuine social-first thinking makes them particularly effective for hotels and leisure brands looking to build an organic presence that drives awareness and bookings.
#6 — PUBLIC RELATIONS, CRISIS MANAGEMENT, REPUTATION MANAGEMENT
6. Leisure PR
PR Specialists for Hospitality and Leisure · Richmond, London
Leisure PR is one of the most focused agencies on this list. A PR specialist that works exclusively within the hospitality and leisure sectors. Based in Richmond, London, they act on behalf of national and international clients, bringing deep sector knowledge to every brief.
Their core services are public relations, crisis management and reputation management. In an industry where a single bad review cycle or media story can materially impact bookings, having a PR specialist who understands the specific dynamics of hospitality is genuinely valuable.
For hotel owners and hospitality groups looking for a pure PR partner rather than a full-service marketing agency, Leisure PR's singular focus on the sector makes them one of the most credible options in the UK market.
#7 — BRAND IDENTITY, DESIGN, CONSULTANCY, EXPERIENTIAL ACTIVATIONS
7. Maya Hospitality
Branding and Design for the Hospitality Industry · London
Maya is a branding and design agency built specifically for the hospitality industry. Their specialism is crafting unique brand identities for hotels and resorts, drink brands, cocktail bars and restaurants. The kind of identities that do real commercial work rather than just looking good in a pitch deck.
Their services span branding, consultancy, design and experiential activations. For new hotel openings, rebrands or properties that need to sharpen a brand identity that has become tired, Maya brings the focused expertise that generalist design agencies simply cannot match.
Operating in a market where brand differentiation is increasingly the deciding factor for guests choosing between properties at similar price points, the value of a hospitality-specific branding specialist is difficult to overstate.
#8 — CORPORATE COMMUNICATIONS, CRISIS PR, B2B EVENT MANAGEMENT, LUXURY HOSPITALITY
8. Sapience Communications
Hospitality & Luxury PR Agency · London
Sapience Communications is a PR and communications agency with a specific focus on hospitality and luxury brands. Their clients include The Lensbury Resort, Royal Garden Hotel and PlanetWatch — a roster that reflects their comfort operating at the premium end of the market.
Their services cover corporate communications, crisis communications, reputation management and B2B event management. For luxury hotels and resorts that need communications support beyond standard PR, including stakeholder management, investor communications and high-profile event coverage. Sapience brings a level of sophistication that matches the premium positioning of their clients.
The luxury hospitality segment requires a particular sensitivity to tone, timing and audience. Sapience's track record in this space makes them a strong choice for properties that cannot afford to get their communications wrong.
Visit Sapience Communications →
#9 — B2B PR, COMMUNICATIONS, CRISIS MANAGEMENT, PRESS AND DIGITAL CHANNELS
9. Skout
B2B PR and Communications for Hospitality and Leisure · Cheshire
Skout takes a distinctive approach to hospitality marketing. Working both directly with hospitality brands and with the businesses that supply them. Based in Cheshire, they operate across hotels, restaurants, bars, cafes, gyms and health clubs, as well as the suppliers of products and services into those businesses.
Their communications expertise spans crisis management, press and digital channels, and creative B2B campaigns. For hospitality businesses that need to communicate effectively across multiple stakeholder groups , guests, trade press, suppliers and investors. Skout's B2B specialism is a genuine differentiator.
They are a strong option for mid-market hospitality operators that need communications support beyond consumer PR, particularly those with complex stakeholder landscapes or B2B revenue streams alongside their consumer-facing business.
#10 — BRAND STRATEGY, ADVERTISING, PACKAGING, BRAND GUIDELINES, BRAND ARCHITECTURE
10. Glorious Creative
Specialist Branding and Creative Agency with Hospitality Experience · Manchester
Glorious Creative is a Manchester-based branding and creative agency with over twenty years of experience. They bring a level of craft and strategic depth that many newer agencies lack, with services spanning brand strategy, advertising, packaging, brand guidelines and brand architecture.
Their hospitality and leisure clients include Reserve Wines, Night Lark and The Grumpy Goat. An eclectic range that demonstrates their ability to work across different hospitality sub-sectors and brand personalities. They are known for branding work that is distinctive and commercially effective rather than generically polished.
For hospitality businesses in the north of England looking for a senior creative agency with genuine strategic capability, Glorious Creative's combination of longevity, craft and sector experience puts them firmly on the shortlist.
How to Choose the Right Agency for Your Property
The best agency for your property is not necessarily the biggest or the most well-known. It is the one whose specialism most closely matches the commercial problem you are trying to solve.
If your primary challenge is OTA dependency and direct booking margin, a subscription-model operator with hospitality-specific infrastructure like Adept Studio will outperform a generalist digital agency every time. If you need brand work for a new opening, a hospitality-specific branding studio will deliver more than a broad creative shop. If you are navigating a reputational issue, a sector-specialist PR agency is worth more than a general communications firm.
The agencies on this list represent the best of what is available in the UK market in 2026. The starting point is knowing what you need and then choosing the partner whose strengths are built for exactly that problem.
